Annual press conference:
Innovation I: tesa Holospot®-Technology

tesa scribos: New developments for customized solutions – service concept for comprehensive trade mark protection strategy

High memory capacity of the material, absolute fraud resistance and a wide variety of features that can be directly placed onto the product at simultaneously top cost efficiency – the many advantages of the new Holospot®-Technology considerably contribute to the successful development of the new business field of safety applications for product and trade mark protection. In 2005 tesa has generated a turnover of 5 million € with these products already. At this time several big customers are using the technology developed by tesa scribos GmbH like Siemens VDO, a manufacturer of automotive spare parts. By means of various technologically new developments and a customer specific trade mark protection strategy tesa scribos continues to expand the application potential even further.

Several big customers like Siemens VDO are using the Holospot®-Technology.

Low energy surfaces like packaging materials made of polyethylene and polypropylene decrease the bonding strength between the safety label and the merchandise. The consequence: safety labels can be manipulated or removed more easily. With a technically completely new developed adhesive coating the tesa Holospot® system now offers strong holding power even on such type of critical surfaces. An improved protection against manipulation, the so called “tamper-evident effect” ensures that any attempt to manipulate the Holospot® label becomes prominently and permanently visible. This increases safety and application options of the Holospot®-system.

The principle items of the Holospot®-system are the open and covert features on several levels. For the particularly simple reading of covertly stored data by means of PCs or notebooks already available at the customers side tesa scribos developed a new generation of reading devices. Furthermore, the conspicuity of the openly visible features was increased. A newly developed black-silver polymer material as well as 45 % enlarged lettering allow for even better checking of the alphanumerical bar codes with the naked eye. In this way it becomes possible to verify the code on the Holospot® simply and efficiently by visual inspection or by means of data comparison. Additional advantages are: the good visibility of the serial number offers the option to easily distinguish originals from fakes even to consumers and constitutes an additional deterrent for product pirates. Additionally, the Holospot® can be imprinted in various colours and can thus be perfectly integrated into the user’s product
or packaging design.

The problem of counterfeiting is increasingly expanding also in direction of comparatively cheap mass produced consumer goods. Experts see the reason in the increasing professionalism of the counterfeiters allowing them to efficiently falsify even this type of merchandise. For an ever increasing number of companies the active fight against fakes is growing in existential importance. Enterprises equipping their merchandise with innovative fake protection are at the same time generating a distinct competitive advantage. Therefore, a new consulting concept for customers forms the focal point of tesa scribos GmbH paving the way from merely reactive towards a proactive and comprehensive trade mark protection as an integral part of brand management. Based on the wide Holospot® technology platform tesa scribos offers the complete development of customized protection systems. The strategy starts with precise definition of the objectives as well as the technological requirements and their role at the customer. Moreover, tesa scribos elaborates concepts for the operational implementation, the investigation and legal prosecution of counterfeiters.