tesa and Brewers Extend Collaboration

tesa, one of the world’s leading suppliers of adhesive tapes, has extended its bespoke product range for Brewers, the UK’s largest independent supplier of paints, wallpapers and sundries.

Seven new products to the Brewers range have made an appearance, including Precision Masking Tape in both Sensitive and Outdoor specs, Wallpaper Masking Tape, Masking Tape for Curves, together with a Non-Adhesive Red and White Barrier Tape, Crack Covering Tape and Extreme Outdoor Tape.

tesa first developed its Brewers range some 3 years ago based on a joint assessment of the most popular products and sizes for the market place. Following successful store testing with a pre-determined merchandising plan, Brewers has extended the range to its 130-plus chain of stores, dedicated to supplying the professional painter and decorator and DIY enthusiast market.

The full range includes masking tapes for all indoor and outdoor applications plus specialist tapes such as Anti-slip, Hazard Warning and Premium Plastering tapes.
Brewers’ buyer Elaine Christenson says that tesa’s product quality is second to none.

“Professionals know that it’s a false economy to use a cheap, inferior tape on what might be a high value job. Poor tape performance can ruin the finish and without customer satisfaction in the end result, all the time and effort in preparation can seem wasted.

Our reputation depends on availability, range and performance; with tesa we know our tapes are coming from a dependable supplier – a market leader with a proven track record in product innovation – and our sales speak for themselves, outstripping average market growth over the past two years.”

tesa’s Sales and Marketing Manager, Mike Pow, believes that no-one knows the Painting and Decorating market like Brewers. “It’s no surprise to us that they have become the leading UK independent supplier to this business” he says, “They really do understand their customers – their product selection and store layout are outstanding”.

Both companies have recently exhibited at the Painting and Decorating Show.